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Reimagining Business Agility: A SCAMPER Approach


Agility has moved from simply being an objective to a crucial strategy for businesses navigating constant uncertainties. Understanding what customers want is key as their expectations keep changing. The customer is the hero of this post, steering us towards a model that doesn't merely respond to change but anticipates it. The SCAMPER method, an acronym for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse, can serve as a systematic framework for innovating your way towards Business Agility. With several examples, this post explores how you could use the SCAMPER method for your Agile transformation or evolution.

Not just limited to software development, these principles can be applied across different facets of business operations, from the people team to leadership strategies. These proven tactics also enable better risk management and foster adaptability, creating a business model that's not just reactive but proactive. With the SCAMPER method, you can create a toolkit for innovation grounded in practical steps and accessible strategies.

Substitute: Replacing Hierarchical Structures

Idea: Consider substituting traditional hierarchical management structures with a flatter, more collaborative model.

Impact: The essence of Agile lies in rapid decision-making and execution. A flatter structure can facilitate faster decisions, aligning better with Agile principles. This opens channels for open dialogue, greater transparency, and collective ownership of the work. This setup helps you adapt quickly to market changes and focus more on customers' wants.

How To Implement: To transition from a hierarchical to a flatter structure, consider establishing cross-functional teams with more decision-making autonomy. Initiate open forums to discuss and plan the shift towards a more democratic arrangement. Training programmes on leadership skills can empower your workforce to take on increased responsibilities under the new structure. Middle managers can be turned into‌ guides rather than bosses to encourage self-management. Gradual implementation through mentorship programmes focusing on coaching rather than dictating can ease the transition. Regular check-ins will allow for iterative adjustments as you go along, ensuring the change is effective and sustainable.

Combine: Fusing Agile and Lean

Idea: Merge Agile methodologies like Scrum or Kanban with Lean Startup principles to supercharge your product development.

Impact: The fusion of Agile and Lean can lead to accelerated product cycles, creating a synergy that brings out the best in both methodologies. Combining these two approaches gives you the rapid, iterative benefits of Agile and Lean's focus on customer value. By aligning your strategies, you maximise resource utilisation, reduce waste, and heighten your customer-centric approach to drive real-world solutions for your customers' challenges.

How To Implement: Start by mapping out your current product development process and identify areas where Lean principles can enhance agility. Once identified, integrate Lean techniques into your Agile practices through specialised training and workshops. Furthermore, consider piloting this combined approach in smaller projects first to gauge its efficacy before rolling it out on a larger scale. These test projects can show the benefits of combining both approaches and serve as useful case studies. The success stories generated from these pilot initiatives can become catalysts for change, inspiring a wider adoption of fusing Agile and Lean across the organisation.

Adapt: Agile Beyond IT

Idea: Adapt Agile principles to departments beyond IT, such as HR, Sales, and Marketing.

Impact: Agility should be a company-wide endeavour. Applying Agile frameworks to other departments can create a cohesive, responsive, and innovative organisation, fostering a culture that puts people first. This ensures that the agility achieved is not siloed but permeates the entire corporate structure. Cross-departmental Agile initiatives also break down internal barriers, fostering more effective communication and collaboration and enriching the organisation’s ability to deliver exceptional customer value.

How To Implement: Introduce more frequent, feedback-driven Agile performance reviews in HR. In Sales and Marketing, implement sprint planning to align better with overarching company objectives. Agile budgeting practices should be adopted to allow flexible resource allocation. Regularly measure and adjust your strategies based on these metrics, ensuring the Agile transformation is effectively scaled across all departments. Regular departmental meetings can help share Agile best practices and build a company-wide Agile culture. These platforms can facilitate knowledge transfer, ensuring that the learnings in one department are not lost but are instead capitalised upon across the organisation.

Modify: Remote-First Agile

Idea: Modify Agile ceremonies and processes to better fit remote teams' needs.

Impact: As remote work gains prominence, adapting Agile practices for virtual environments leads to more inclusive and efficient workflows, enabling us to build a diverse and global workforce that drives businesses that create value for themselves and society. This ensures that geographical diversity becomes an asset rather than a liability. The transition to remote work is not just a temporary adjustment but a long-term strategy that offers challenges and opportunities and makes the business more resilient and responsive to customer needs across different geographies.

How To Implement: Tools enabling remote story pointing, backlog grooming, and retrospectives should be incorporated into your Agile toolkit. Regular guidelines and norms should also be established for effective online communication and virtual team bonding. Virtual social events help build strong rapport among team members, reinforcing the Agile principles of open dialogue and collaboration. Regular online check-ins help you see how well your team adapts to remote work.

Put to Another Use: Executive Agile

Idea: Agile retrospective sessions for high-level executive decisions.

Impact: This enables an organisation-wide culture of continuous improvement and innovation aligned with a focus on Future Leaders. It ensures that leaders become exemplars of agility, inspiring their teams to do the same and resonating with our company values that champion People and Culture. This fosters a culture where everyone, from top to bottom, is aligned with the organisation’s Agile ambitions.

How To Implement: Conduct 'Executive Retrospectives' regularly to focus on strategic organisational decision-making. These findings should then be integrated into corporate strategy and leadership development programmes. Specialised Agile training for executives can help cultivate a top-down Agile culture. By doing so, the principles of agility and continuous improvement will be ingrained at all levels of the organisation. These Agile practices for leaders can kickstart wider changes in the company, starting from the top.

Eliminate: Streamlining Processes for Customer Centricity

Idea: Cut down on paperwork, bureaucracy, or any steps that don't add direct value.

Impact: This ensures that teams spend time on what matters, leading to higher efficiency and quicker time-to-market. By eliminating the unnecessary, your team can focus on adding genuine value to the customer. This not only optimises your internal processes but also positively impacts customer satisfaction. The customer, the real hero of this story, benefits directly from streamlined processes that facilitate quicker and more personalised service. Here, you're enhancing operational efficiency and accelerating the 'Speed to Value', one of our core propositions.

How To Implement: Review all existing processes and protocols. Mark the ones that are not essential or do not add value to the customer or team. Simplify or eliminate them after seeking team feedback. Make this a regular part of your review cycles to maintain an optimally streamlined process. This is a good chance to get input from everyone on your team and celebrate the different viewpoints that make us unique. By doing so, you build 'Capability' within your organisation, another key proposition of ours. This iterative approach ensures that your team continually finds ways to improve and eliminate waste, keeping the focus sharp on delivering value. Regular audits can also identify areas of redundancy or inefficiency, ensuring that the focus is always on what delivers the most value.

Reverse: Customer-Driven Development

Idea: Start with customer needs and work backwards to influence product development cycles.

Impact: Reversing the development process to start with customer feedback ensures that the end product meets actual market demands. This customer-centric approach enhances your competitive edge. A focus on customer needs also ensures that your business stays relevant and able to adapt to shifts in market demands, thereby solidifying the customer as the hero of our agile journey. This perfectly aligns with our objective of fostering 'Future Leaders' capable of understanding and adapting to customer-centric strategies.

How To Implement: Frequent collection and analysis of customer feedback can influence your product backlog and sprint goals. Leverage customer journey mapping exercises to identify pain points and room for improvement, effectively integrating the voice of the customer into your Agile processes. This is an excellent opportunity to truly 'focus on the customer'. Monthly customer feedback reviews can be a regular feature of your Agile cycles, ensuring that the customer remains at the heart of your development efforts. These reviews are crucial for guiding future projects and for building a culture that puts people and ethical business at its core.


Agile transformation is not just an IT concern but an organisation-wide strategic imperative. The SCAMPER method offers a multi-faceted approach tailored to fit your organisation’s needs, regardless of size, industry, or market focus. Embracing SCAMPER can help you break down the complexities of an Agile transformation or evolution into manageable, actionable steps and guide your journey towards true Business Agility. Adopting this framework expedites your Agile transformation and solidifies your organisation’s resilience in a rapidly evolving business ecosystem. Being agile enhances your speed to value, directly impacting the customer positively and making them the real hero of your business story. The SCAMPER method serves as a roadmap for organisations looking to thrive in the current volatile, uncertain, complex, and ambiguous (VUCA) world, enabling them to turn challenges into opportunities. This blog post aims to be a practical guide for anyone looking to make smart decisions in today’s complex business world.

About the Author

Giles Lindsay is a technology executive, business agility coach, and CEO of Agile Delta Consulting Limited. Giles has a track record in driving digital transformation and technological leadership. He has adeptly scaled high-performing delivery teams across various industries, from nimble startups to leading enterprises. His roles, from CTO and CIO to visionary change agent, have always centred on defining overarching technology strategies and aligning them with organisational objectives.

Giles is a Fellow of the Chartered Management Institute (FCMI), the BCS, The Chartered Institute for IT (FBCS), and The Institution of Analysts & Programmers (FIAP). His leadership across the UK and global technology companies has consistently fostered innovation, growth, and adept stakeholder management. With a unique ability to demystify intricate technical concepts, he’s enabled better ways of working across organisations.

Giles’ commitment extends to the literary realm with his forthcoming book: “Clearly Agile: A Leadership Guide to Business Agility”. This comprehensive guide focuses on embracing Agile principles to effect transformative change in organisations. An ardent advocate for continuous improvement and innovation, Giles is unwaveringly dedicated to creating a business world that prioritises value, inclusivity, and societal advancement.

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